Warner Bros Home Entertainment - Job description
- Job title: Product Manager
- Department: WHV Marketing
- Manager: Senior Product Manager
- Level of required working experience: 3 years
Essential Job Functions
- Implement New Release & Catalog strategies by: localization of artworks and creative assets, Marketing plans execution (4P), coordination with local creative and media agencies, and coordination with International
- Optimize releases on digital and physical
- Optimize cross divisional synergies and territories synergies (France & Benelux)
Detailed Job Description
- Participate in marketing plans execution in accordance with Warner Home Video France & Benelux budget and international, on Sell-thru market. Identification of Digital opportunities
- Provide analysis, recommendations and rationales for release timing, pricing, advertising and promotion for local & international marketing and local trade & sales department
- In charge of title artwork localization and POS (Point of Sale) materials
- Implement consumer marketing actions (advertising campaigns – creative & media, leaflets…). Follow up with creative agencies and media buying agencies
- Liaise with the trade marketing department if specific trade promotion
- Liaise with all Warner Home Video departments (Sales, Operations, Research, Creative Services, Technical Ops, Finance, Legal, Publicity) by tracking and reporting project status
- Liaise with European production team : volume projections, menu & artwork checking
- Competitive titles marketing strategy analysis
Personal Skills
- Bilingual Dutch/English and fluent in French
- Very good functional/operational skills: ability to manage several projects on different genre (New Release/TV/Catalog)
- Strong Strategic marketing skills
- Excellent analytical skills, good-level presentation and good communication skills
- Strong social media interest
Please send your application (réf. PMBLX) by email to: sebastien.evrard@warnerbros.com
Weergaven: 471
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20130423, Ile-de-France, Parijs, Werk Aangeboden